Hot Girls Eat Arby’s: A Tunnel Walk That Sparked a Cultural Moment

We partnered with rising WNBA star Sophie Cunningham for a tunnel walk moment ahead of the Indiana Fever’s July 27 matchup. Wearing a “Hot Girls Eat Arby’s” tee, Sophie ignited immediate buzz across X, with fan accounts and media amplifying the moment in real time. We leaned in quickly to fuel the conversation, turning speculation into momentum through real-time community management. Following the Fever’s win, Sophie shared the official collaboration on Instagram, driving earned media coverage from publications including Sports Illustrated, USA Today, and Men's Journal.